Sr. Marketing Automation Specialist Marketo (Remote)

Ubicación/Localização BG-Bulgaria | GB-Sheffield | ES-Barcelona
Identificación de trabajo/ID do emprego
25457
N.° de vacantes/Nº de vagas
1
Categoría de trabajo/Categoria de emprego
Mercadeo/Marketing

Descripción general/Visão geral

At UL, we know why we come to work.

Thousands of us around the world wake up every day with a common purpose: to make the world a safer, more secure and sustainable place. Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence. UL stands at the forefront of technological advancement, and we are continually challenged to find new ways to foster innovation and positive change. Satisfying? Yes. Exciting? Absolutely!

 

Build Environment provides the highest level of technical knowledge, expertise and testing, inspection and certification, advisory and commissioning services to support our customers globally throughout the entire life cycle of their products and buildings. UL plays a critical role and acts as a trusted partner to various stakeholders in the built environment and building products industry by knowing everything about every building, building regulation and requirement and by providing proactive insights on safe, secure and sustainable buildings, risk management solutions and tenant wellness and safety validations.

Responsabilidades/Responsabilidades

The Marketing Automation Senior Specialist roles will be part of a large global Marketo team at UL. In this role, the Marketing Automation Senior Specialist will work on Marketo program creation including emails and landing pages, audience segmentation, quality assurance (QA) and testing of programs, and building reports and analyzing automated marketing program. This includes a focus on continuous improvement, including analyzing current programs and processes, and providing recommendations for improvement.

 

The Marketing Automation Senior Specialist role will support UL’s internal global team of marketers in executing their marketing campaigns with the goal of generating new leads and increasing engagement with existing leads. Key activities include working with marketing and sales stakeholders to understand their marketing campaign objectives and building out a program strategy to achieve the desired results. A key component of this role is awareness and adherence to global data privacy laws and email marketing regulations, as well as procedures created by UL’s internal Marketo team.

 

The ideal candidate has at least 5 years of experience working directly in Marketo.

 

Do you love data and complex systems? Then this is the job for you!

Calificaciones/Qualificações

  • Bachelor of Arts or Sciences in Marketing, Business Administration, or Computers/IT.
  • Proficient in marketing and sales automation platforms; Marketo and Salesforce
  • Experience analyzing campaigns, data, and reports
  • Interest or experience with HTML, and interest in Marketo developer tools
  • Interpersonal skills: exceptional verbal/written communication, listening, coaching, and presentation skills, and high attention to detail
  • Proven ability to manage multiple projects with high quality, attention to detail, and exceptional teamwork and internal communication skills
  • Experience working in a collaborative, deadline-driven environment
  • Demonstrated ability to interface cross-functionally with other teams
  • Position is expected to be online at 8am in region
  • Position will be located in Europe

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