Thousands of us around the world wake up every day with a common purpose: to make the world a safer, more secure and sustainable place. Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence. UL stands at the forefront of technological advancement, and we are continually challenged to find new ways to foster innovation and positive change. Satisfying? Yes. Exciting? Absolutely!
The Marketing Automation Specialist role will be part of a large global Marketo team at UL. In this role, the Marketing Automation Senior Specialist will work on Marketo program creation including emails and landing pages, audience segmentation, quality assurance (QA) and testing of programs, building reports and analyzing automated marketing program. This includes a focus on continuous improvement, including analyzing current programs and processes, and providing recommendations for improvement.
The Marketing Automation Specialist role will support UL’s internal global team of marketers in executing their marketing campaigns with the goal of generating new leads and increasing engagement with existing leads. Key activities include working with marketing and sales stakeholders to understand their marketing campaign objectives and building out a program strategy to achieve the desired results. A key component of this role is awareness and adherence to global data privacy laws and email marketing regulations, as well as procedures created by UL’s internal Marketo team.
The ideal candidate has experience using Marketo and/or Pardot to support a global B2B organization.
Do you love data and complex systems? Then this is the job for you!
The Marketing Automation Specialist will:
Software administrado por iCIMS/Software desenvolvido pela iCIMS