Marketing Automation Specialist (Location flexible Europe)

Ubicación/Localização BE-Belgium | GB-Cambridge | FR-Lyon | DE | ES-Barcelona | PT-Portugal | BE-BRUSSELS | NL-The Hague | IT-Cabiate(CO) | CH-Schwerzenbach | PL-Warsaw | ...
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Thousands of us around the world wake up every day with a common purpose: to make the world a safer, more secure and sustainable place. Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence. UL stands at the forefront of technological advancement, and we are continually challenged to find new ways to foster innovation and positive change. Satisfying? Yes. Exciting? Absolutely!


The Marketing Automation Specialist role will be part of a large global Marketo team at UL. In this role, the Marketing Automation Senior Specialist will work on Marketo program creation including emails and landing pages, audience segmentation, quality assurance (QA) and testing of programs, building reports and analyzing automated marketing program. This includes a focus on continuous improvement, including analyzing current programs and processes, and providing recommendations for improvement.


The Marketing Automation Specialist role will support UL’s internal global team of marketers in executing their marketing campaigns with the goal of generating new leads and increasing engagement with existing leads. Key activities include working with marketing and sales stakeholders to understand their marketing campaign objectives and building out a program strategy to achieve the desired results. A key component of this role is awareness and adherence to global data privacy laws and email marketing regulations, as well as procedures created by UL’s internal Marketo team.


The ideal candidate has experience using Marketo and/or Pardot to support a global B2B organization.


Do you love data and complex systems? Then this is the job for you!



The Marketing Automation Specialist will:

  • Create emails, landing pages, and reports within Marketo
  • Program, configure, test, launch, and maintain Marketo campaigns
  • Create engagement and scoring programs to support the marketing organization
  • Assist in the technical conceptualization of Marketo programs that will support demand creation, engagement nurturing, and scoring program strategy
  • Advise marketing colleagues of best practices for structuring and executing campaigns
  • Monitor and report on effectiveness metrics related to tactics and programs managed by the MAP and related applications; make recommendations on ways to improve
  • Upload lists into the MAP, including ensuring the list data is clean and only contains available field values.
  • Create and maintain an email calendar, and analyze frequency of send as related to email fatigue
  • Conduct QA testing to ensure programs are working as intended
  • Conduct A/B testing on marketing programs to maximize the effectiveness of tools and processes
  • Monitor lead acceleration from Marketo to CRM (Salesforce and MSD) to ensure complete and accurate data flow
  • Stay up-to-date with the latest B2B Marketing Automation practices and tactics and recommend optimal automation utilization where appropriate.
  • Ability to manage, organize, and prioritize multiple projects at different stages of completion and due dates
  • Proactive at solving problems in agreement with stakeholders
  • Proactive at finding data points to help streamline processes and projects
  • Values innovation and flexibility, is proactive, motivated and a self-starter



  • Proficient in marketing and sales automation platforms; Marketo and/or Pardot and Salesforce
  • Experience analyzing campaigns, data, and reports
  • Interest or experience with HTML, and interest in Marketo developer tools
  • Interpersonal skills: exceptional verbal/written communication, listening, coaching, and presentation skills, and high attention to detail
  • Proven ability to manage multiple projects with high quality, attention to detail, and exceptional teamwork and internal communication skills
  • Experience working in a collaborative, deadline-driven environment
  • Demonstrated ability to interface cross-functionally with other teams
  • Position is expected to be online at 8am in region
  • Position will be located in Europe


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