• Demand Generation Specialist EMEA

    Ubicación/Localização DE-HE-Neu-Isenburg | DE-Berlin | ES-Barcelona | IT-Carugate | GB-Reading | FR-SAINT AUBIN
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    Contribute to a Safer, More Secure, and More Sustainable World. At UL, we know why we come to work. Thousands of us around the world wake up every day with one common purpose – to make the world a safer, more secure, and more sustainable place to live. We clear the way for our customers to introduce the latest products, technological advances, and systems in an increasingly complex world so they can provide peace of mind to the market. We are proud that the work we do every day has a meaningful contribution to society. This helps us to sleep better at night, and we are confident that the millions of people we touch rest easier too. 


    What can we offer you?

    Grow and Achieve. Growth and development are part of our DNA. Experience from your first day our robust structures, quick decision making paths and corporate culture that encourages achievement based on trust.

    Be as international as it gets by working with colleagues across different cultures and also get inspired and supported from senior colleagues and leaders.

    A competitive commensurate package of benefits, including flexible and mobile working hours, competitive to the specific local market days of annual holidays, or other local benefits scheme, just to mention some of them… and for those who use their passion not only at work but also to help the surrounding communities, we give on top 2 free extra days a year for them to help the others…


    Demand Generation Specialist EMEA

    Locations: any UL office in Europe (with Home-Office possibilities)



    Your Challenge:

    To help drive the change in the EMEA Marketing organization, UL is looking for a dynamic, flexible and results driven demand generation specialist.

    You will help the regional Marketing teams in driving pipeline growth and the implementation of demand generation programs that support the full sales cycle and increase revenue and overall demand. Main responsibilities include the setup, deployment and management of existing and future digital marketing efforts. The ideal candidate is a data-driven marketer who is both strategic and creative.



    • Work together with the EMEA marketing manager and the global lead generation team to develop and implement the regional strategy for demand generation
    • Help the EMEA marketing team build, execute and track marketing campaigns from start to finish including list acquisition, segmentation, email template creation, testing, landing pages, form creation as well as assessment and reporting
    • Support the EMEA marketing team in the execution of whitelisting campaigns including process and best practice definition throughout all marketing channels / activities
    • Manage email-marketing lists, list-growth and list-hygiene across all business divisions in the region
    • Help the local marketing team in the adaption and optimization of Marketo campaigns including lead-follow up & nurturing programs, communication schedules, lead scoring and reporting/analysis to reflect local needs
    • Support future divisional data enrichment projects to improve targeting, segmentation and ensure data integrity
    • Collaborate closely with regional sales and lead generation partners inside and outside the organization to constantly improve and optimize for success
    • Work with marketing analytics to create a foundation for reporting and KPI framework to monitor campaign performance
    • Support in the regular communication of campaign performance to key stakeholders



    • Bachelor degree in marketing or equivalent professional experience required
    • 2-4 years of hands-on experience in managing demand generation campaigns, using multiple marketing channels such as events, tradeshows, webinars, PR, social media etc.
    • Strong understanding of B2B lead generation process and pipeline development
    • Sound knowledge of email marketing tactics and processes, best practices, success metrics, analysis, reporting and EU-opt-in directive
    • Proficiency in CRM management (MSD) and marketing automation software (Marketo)
    • Outstanding problem solving skills, quantitative skills and data-driven mindset
    • Fluent in English language, other languages are plus
    • Ability to multi-task and manage competing priorities and requests
    • Team player, high ability to drive organizational change


    Look at what we can do together!

    You’ve learned about us – now we would like to learn more about you. Apply now on-line as we are eager to soon be able to welcome you in the TEAM!

    Your contact person is Rodin Dragoescu under 069-489810285 or: rodin.dragoescu(at)ul.com



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